Kinderly is a family-run business from the Netherlands, founded and operated by me, Chloe, with the support of my husband, Thomas. The inspiration for Kinderly came from our daughter, Lily. For her, we wanted to create a playful and creative space at home and that’s exactly what we do with Kinderly. That is why her name is part of our brand name.

Every Kinderly product is carefully designed by me, Chloe, to be fun, safe, and inspiring for children. We started with just two products, and today we have developed a full range of magnetic play products that are open-ended, creative, and educational. Our products grow with a child and encourage creativity, learning, and imagination in a way that is easy for parents too. Whether a child loves drawing with chalk, building with magnets, or discovering new ways to play, Kinderly makes playtime meaningful, organized, and full of joy.

We are a family business, but our mission is big: combining fun, creativity, and learning at home. When children play and learn, they grow and that is truly magical.